Check out this post from A Writer’s Path blog on the topic of how a good idea isn’t always good enough.
by Meg Dowell
There’s more to an idea than just a thought process.
Before I rebranded this blog in 2015, I thought long and hard about a name and tagline. Finally realizing I wanted this to be an informational and inspirational hub for writers to Do All The Writing Things — and not just me talking about myself all the time, ugh — helped me create my blog’s simultaneous tagline and purpose statement:
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