How to make your #Amazon book page compelling #WriterWednesday #AmWriting #BookMarketing

Last week I discussed how you can use Author Central to make the landing page for your books on Amazon look awesome. (You can read the blog here.) That blog was all about the mechanics of the page. This week, I want to discuss how to make the actual contents of your book page compelling enough to make a reader click buy.

First, a disclaimer. By no means am I an expert in marketing. I recently attended a conference about making your goals happen. As a follow-up, I set a goal to earn more royalties per month. (The goal is way more specific than that, but I won’t bore you with the details.) One of the steps to meet this goal is to research how exactly I can sell more books. What I discovered is that you can do all the marketing in the world, but if your book…