How Authors Can Use Book Clubs to Promote Their Books

Check out this post from the Book Publicist blog on How Authors Can Use Book Clubs to Promote Their Books

The Book Publicist

By Scott Lorenz

Westwind CommunicationsFlying Books Clubs

When promoting a book, many authors think national promotion. And that’s fine, but I also suggest authors consider solid local promotion using book clubs.  While national campaigns can be effective, reaching out to a  nearby audience is certainly cost-effective and, when done right, can help start word-of-mouth promotion every author covets.

The obvious appeal of a book club is that it is a prime niche target. The simple equation is that book clubs consist of people interested in books and people who like books can like your book as well as any other.

The investment is driving 15-20 minutes to where the club meets, speaking for 30 minutes, answering questions for 10-15 minutes, and then greeting members as they depart at a table filled with your books.

If 20 members attend that week’s book club session, and six buy your book, they will return to…

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