What Must Authors Consider When Marketing A Book?

A full-page ad in the Sunday Book Review section of The New York Times is listed at $41,955, while a half-page ad goes for $24,200.  Compare that to the MSRP of several luxury cars – BMW 3 ($33,150) Cadillac ATS ($33,215), or a Lexus ES ($38,100).  Which one provides you with better value?

Or are you best served by a book publicity campaign that can run you $10,000 to $25,000, depending on the duration and depth of service provided?  As one who makes his living in book marketing, I can tell you that your money – if spent wisely – will see a pay-off when you utilize a proven book publicity pro to build your brand, market your book, and publicize your messages.

Oh, did I mention The Times charges extra for things like color ($9,420 extra for a full-page)?  If you want the back cover…