Check out this helpful post from Nicholas Rossis on creating the perfect newsletter for authors.
This post was originally posted on the Azure Fire Publishing website.
Creating The Perfect Newsletter
For many authors, the Perfect Newsletter is like the alchemist’s philosophical stone: if we get it right, we can turn our books to gold! The newsletter is our way to reach our readers, create with them a long-standing relationship, make our books known, and even make some friends through the process. We authors love writing and connecting, and the newsletter combines both aspects in one. It should be considered one more hot trend to publishing!
So we spend time creating and putting together newsletters, and our hearts ache when someone unsubscribes. But just what is it that readers are looking for in a newsletter?
Jackie Weger of eNovel Authors At Work recently ran a survey looking for the answer to just that. She had hundreds of responses, and I had the opportunity to look…
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DSM Publications 
Thank you, Don 🙂
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You’re welcome.
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Hello, Don. I appreciate you and Nicholas sharing the results of my subscriber survey. Nicholas’s fine techie brain sorted the responses or I would’ve been lost. From my very first newsletter in January 2014, I promoted my colleagues books with the caveat the units were professionally edited, formatted and covered and offered free or 99c. Last year I took a course on creating a newsletter and the [expert] instructor encouraged authors to promote only their own books. I’m happy that I did not take that advice. Now I know our readers/subscribers are the experts.
I hope you’re having a lovely summer. We are suffering 100° heart in my corner of Texas.
Best, Jackie Weger
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Shoot! Can you edit my typo from heart to heat? Thanks. J.
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